By admin, December 29, 2017
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Marketing is an essential aspect of the business world. Everyone needs to apply marketing tactics to generate leads and win over their customers. Accountants are no different in this regard. In fact, in the competitive world of accounting, marketing is the key to gaining credibility in the industry.
In today’s digital age, marketing strategies have also become digital. Accounting firms need to focus on different digital marketing tools that deliver results instantly. Leverage these tools by applying these 6 effective marketing tips to benefit your accounting firm.
Having a website for your accounting firm and sending newsletters to clients is not enough to ensure your digital presence. If your website’s layout is complicated and the content isn’t engaging, then customers won’t remember you. Update your website and make it more appealing. That said, focus on making your website mobile-friendly because according to Statista, mobile devices accounted for 52.64% of web page views worldwide in 2017. That means more people are using their mobile devices to view web pages and if your website fails to impress in the mobile view, then it’ll fail to attract clients.
Content is king in the digital marketing world. Create informative and interesting content and post it on your website through a blog section. Blogs are cost-effective marketing investments that help in building brand awareness, getting more online visibility and promoting your services on a wider scale. A blog is a powerful tool that can be shared widely on various social media platforms to reach potential clients. With the help of a blog, you can share your expertise and gain popularity among prospective customers who need technical know-how of a professional. For example, write content on tips and tricks to avoid cash flow errors, how a business can avoid unnecessary expenses and how to ensure a smooth bookkeeping process, etc.
Social media is an active marketing medium to make connections and promote your business. Being an accounting firm, making new connections and maintaining the existing ones is necessary for you to grow your business. Therefore, take advantage of social media platforms such as LinkedIn, Facebook and Twitter and use them to contact real people, increase your followers and drive traffic to your website. Be a part of small business groups and communities of your niche. Be proactive by posting your ideas and comments on various posts in a professional manner.
When someone wants to search for a local accounting firm, he/she uses a search engine like Google to go through the local listings. Therefore, it’s important for you to get to the top of local search results. Search Engine Optimisation (SEO) is the solution for this issue. With the help of SEO, you can rank high on the list of results, generate leads and maximize your online presence by converting your website traffic into clients. When people find you on the first page of the search engine, they’ll visit your website and get motivated to contact you for your services.
Take advantage of these effective marketing tips and attract potential clients towards your accounting firm. These marketing strategies are sure-fire ways of getting an edge over the competition!
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